DIGITAL MARKETING FOR HVAC COMPANIES IN NORTHWEST NC
Be visible before the first cold snap, not after it
Google Business Profile management, local SEO and websites for HVAC companies across Wilkes, Watauga, Ashe and Avery counties. You work with Kris directly, you own everything we build, and there is no contract and no setup fee.
Two weeks a year decide most of it
The first genuinely cold week and the first genuinely hot one produce more calls than the two months either side of them. Rankings take weeks to move, which means the work has to be done before the weather turns.
Seasonal timing you can plan
Start the work three months before your season. Starting during it is the most expensive way to do this.
Replacement is where the money is
A service call is a few hundred dollars. A system replacement is thousands. They are different searches and most HVAC sites only serve one.
Maintenance plans compound
Recurring revenue smooths the slow months. A page and a profile that actually sell the plan are worth building.
Emergency hours matter here
No heat in Beech Mountain in January is an emergency. If your profile says closed, somebody else takes that call.
What we usually find on an HVAC profile
The same handful of gaps, every time.
Nothing about replacement
All the copy is about repair. The highest value searches are about installing a new system and there is nothing on the site for them.
Seasonal hours never updated
Extended hours in January and July should be reflected on the profile. Most are set once and never touched.
No maintenance plan page
The single best thing for cash flow in this trade and it usually has no page, no price and no way to sign up.
Brands not listed
People search by brand when a system fails. If you service it, the profile and the site should say so.
Reviews only from one season
A wall of January reviews and nothing since. Recency is a ranking signal and a trust signal at once.
Ads running year round at one budget
Spend should move with the weather. Flat spend wastes money in May and underbuys in January.
The same four steps, aimed at your trade
Every client gets the same plan. What changes is where the effort goes inside it.
Audit and access
Your Google profile, your site and whoever is currently taking the calls you want. Problems ranked by what they cost you.
Fix the foundation
Categories, services, service areas, citations, schema and tracking. Most of it lands in the first few weeks.
Run it week to week
Posts, photos, review requests and replies, and one new page or article a month aimed at what your customers search.
Report in plain words
A monthly audit covering what moved, what did not and what changes next month. No impressions dashboards.
What it costs
$399 a month, cancel any month. Extra pages $157.50 each at any volume. A five page website is $637.50 one time and hosting is $20 a month or included in the plan. Google Ads is quoted per account with no markup on your spend.
You get the person doing the work, not an account manager
Most agencies put a salesperson in front of you and a stranger behind the work. Here you talk to Kris every time, and the person you talk to is the person inside your Google profile and your website.
You own everything we build
Your Google profile, your website, your domain, your analytics. All of it lives in your accounts. If we ever part ways you walk away owning the whole thing, with nothing to untangle.
Clear pricing and no contract
A monthly plan covers the ongoing work. Cancel any month. Extra pages are $157.50 each on a plan, the same price for every client, with no upsell on the pages that matter most.
We already know this market
We work Purlear and the roads around it every week. You are not paying us to learn where your customers are.
You can reach a human
Call or text (828) 379-1663 and you get an answer, not a ticket number. That is the whole support system and it is the one most owners actually want.
Five ways to reach us
Call, text, email, mail or send the form. Whichever you pick you get a real answer, usually the same day.
590 Siffords Branch Rd, Purlear, NC 28665
Open 24 hours, 7 days a week
Tell me about your HVAC business
Takes about a minute. You get a reply with what I would do first and what it would cost, before you ever get a sales call.
Counties and towns we cover
Every one of these has its own page with detail specific to that place. If your town is not on the list, call anyway. We take on clients across the United States.
Straight answers for your trade
These come up on nearly every call with a business like yours.
When should I start if my busy season is winter?
Late summer. Rankings take weeks to move and the profile work compounds, so three months of lead time means you arrive at the cold snap already visible rather than climbing during it.
How do I get more replacements rather than repairs?
Separate pages for replacement and for repair, written for two different states of mind, and a profile that lists installation as a service. Right now most HVAC sites make replacement customers hunt.
Should I advertise during the shoulder season?
Lightly, aimed at maintenance plans and tune ups rather than emergencies. Flat year round spend at peak levels is the most common waste we see in this trade.
Do brand names on my site matter?
Yes. People search the brand of the unit that just failed. If you service it, say so, and it is worth a line on both the site and the profile.
My competitors are bigger. Can I compete?
In the map pack, yes. Size does not buy map rankings, proximity, relevance and reviews do. That is the one place a smaller company is on even footing.
Where we would start with you
Most clients run two or three of these together.
Google Business Profile Management
The map listing that decides who gets the call. The fastest moving piece for almost every trade.
Local SEO
Pages built for the towns that actually send you work, plus citations and schema.
One conversation. Fifteen minutes. No pitch.
Tell me which towns you cover and what your busy season looks like. I will tell you what to fix and when to start so you are ready for it.